What is the role of a licensed insurance representative who does not represent a specific company but works with various insurers?

A licensed insurance representative who does not represent a specific company but works with various insurers is referred to as a broker. Brokers serve as intermediaries between clients and insurance companies, allowing them to offer a range of options from multiple insurers. This flexibility enables brokers to tailor insurance solutions that best fit the individual needs of their clients, rather than being limited to the products of a single company.

In contrast, agents typically represent one or more specific insurance companies, focusing on selling their products. Billers handle the financial aspects of insurance, such as invoicing and payment processing, without being involved in selling policies or advising clients on insurance needs. Underwriters assess risk and determine the terms and pricing of insurance coverage, but they do not engage with clients in the same way that brokers do. Thus, the unique position of a broker is to facilitate access to various insurance options and advocate for the client’s interests in the marketplace.