What insurance marketing method involves the recruitment and development of career agents through agencies or branch offices?

The career agency system is centered around the recruitment and development of career agents who are typically employed by a specific insurance company. In this model, the company establishes branch offices or agencies dedicated to recruiting agents and providing them with training and support. These agents are often exclusive to the company, meaning they primarily sell policies from the insurer that employs them.

This system encourages long-term relationships between the agents and the company, fostering a sense of loyalty and investment in the company’s products. Agents benefit from structured training programs and marketing resources, which help them build a client base and improve their sales techniques. The career agency system is effective in ensuring that agents are aligned with the company's goals and standards, ultimately leading to better service for clients and more consistent sales performance.

Other methods, such as independent agency systems, allow agents more freedom to represent multiple insurers, while direct marketing and online distribution focus on selling insurance directly to consumers without the intermediary of career agents.