What established rules regulate insurance advertising according to the National Association of Insurance Commissioners?

The established rules that regulate insurance advertising, according to the National Association of Insurance Commissioners, are found in the Advertising Code. This code sets standards for truthfulness, clarity, and honesty in advertising practices specific to the insurance industry. Its purpose is to protect consumers from misleading advertisements and ensure that all information presented aligns with ethical conduct and regulatory requirements.

The Advertising Code provides guidelines on how insurance products can be marketed, outlining what constitutes deceptive or unfair practices. This ensures that consumers are not misled about the nature of the insurance products being offered. The focus of the Advertising Code on clear messaging and accurate representations is vital in maintaining consumer trust in the insurance marketplace.

The other options either refer to codes or guidelines that do not specifically relate to advertising practices or simply do not exist as standardized terms within the regulatory framework for insurance advertising. This distinction highlights the importance of the Advertising Code as the correct answer, as it specifically addresses the regulatory landscape for advertising in the insurance field.